Nope, the Cowboys set an attendance record for the first Thanksgiving game at the Cotton Bowl. Some were worried folks wouldn't show up to that Thanksgiving game. So the Cowboys opted in to play a game every year along with the Lions every Thanksgiving. Tex wanted as many eyeballs on the Cowboys as possible. Don Shula once said, "I truly believe he had as much, or more, to do with the success of professional football as anyone who has ever been connected with the league." Honestly, Tex is the reason the Cowboys got so big and honestly why the NFL advanced so much during his time in the league. What about America's Team? Back in 1966 General Manger Tex Schramm was always thinking about ways to get the Cowboys national attention.
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